Building Global Brands on Roblox

Global brands like Wicked, Jurassic Park, FIFA, and Fenty, are not just launching campaigns; they are building persistent, immersive social experiences on Roblox to reach millions of fans.

Join the Roblox Early Careers team and hear directly from the Roblox Builders behind our platform ecosystem on how global brands bring their vision to life on Roblox, creating new opportunities for creators and talent worldwide. Whether you are interested in platform strategy, creator economies, or immersive product development, this session will show you how we connect global brands with a global community.

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DATE & TIME

08

/

06

/

2026

4:00pm

LOCATION

WHAT TO EXPECT

Learn how world-class brands bring their vision to life on Roblox, directly from the team that works closely.

Q&A with the panelists!

SPEAKERS

Ethan Binder

Senior Product Manager, Ads & Brands

Lisa Willett

Head of Global Strategic Partnerships

Jules Bouckaert

Global Marketing and Brand Strategy, Entertainment

Roblox Newsroom

Roblox Newsroom

Check out the latest tech and brand releases from Roblox

Click Here

Roblox Scales Brand Innovation and Immersive Advertising Business

Roblox launched a new Partner Program to scale brand innovation and build a self-serve, global advertising ecosystem on the platform. This community-forward program is meant to power brand innovation and self-serve advertising on Roblox — bringing developers, agencies, and brands together.

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Roblox Has Great Games and Gear for Any Sports Fan

Sports is one of the fastest-growing genres on Roblox. This roundup highlights the newest branded football, hockey, and basketball experiences and parternerships — including NFL Universe Football's Super Bowl LIX event, NHL Blast, and new NBA All-Star avatar items — alongside community favorites.

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ABOUT US

Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences. Our vision is to reimagine the way people come together — in a world that's safe, civil, and optimistic. To achieve this vision, we are building an innovative company that, together with the Roblox community, has the ability to strengthen our social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com.